What it is:
A portfolio of AR-enabled programs across Molson Coors’ top beer brands, using augmented reality to add surprise, interaction, and storytelling to the drinking occasion.
Why it mattered:
With consumers increasingly comfortable with mobile interactivity (QR codes, AR, gaming), we saw an opportunity for Molson Coors to drive engagement beyond the shelf — and give fans more reasons to pick up their favorite beers.
What I did:
Pushed hard for ”shy” brands to instigate a new level of interaction with their drinkers. Helped concept and execute AR-powered experiences for three flagship brands, each tailored to their unique voice, target audience and occasion.
What happened:
These experiences added brand value, created social-sharing moments, and kept Molson Coors products relevant with an increasingly digital-savvy consumer base.
Molson Coors | Augmented Reality Brand Activations
Interactive AR sky-gazing experiences plus sweepstakes for bright summer prizes.
Blue Moon | Make Summer Brighter
Summer-themed games with the California state bear mascot, offering cool branded swag and a playful break from the heat…and every damn thing.
Coors Light | Keeping California Chill
Coors Banquet | Reno Rodeo “Ride the Bull”
A virtual rodeo ride for Reno Rodeo’s 100th anniversary, letting fans tame a tabletop bronco through their beer.
