What it is:
A world-class bartender competition honoring Bacardi’s heritage, held in Barcelona — the ancestral home of founder Don Facundo Bacardí Massó.

Why it mattered:
Bacardi wanted its most premium competition yet, tying global craft to a deeply personal, place-based experience.

What I did:
Led creative development for the full experience — from luxury invitations and participant kits to custom awards and a brand journey that began in Sitges, Spain and culminated with a chartered train to Estación de Francia in Barcelona.

What happened:
We delivered a polished, culturally rich plan designed to elevate the brand’s bartender community and spotlight Bacardi’s roots with real elegance. The project helped position our agency as a serious player in event and experiential work.