What it is:
An evolved twist on Keystone Light’s beloved “Can Hunt” loyalty program, turning an ordinary beer case into a collectible hunting adventure.

Why it mattered:
The original orange-can hunt was losing momentum, but distributors and fans still loved the basic idea. We needed to refresh it in a way that felt bigger, fresher, and more shareable — especially for drinkers who love hunting culture.

What I did:
Concepted and led creative for the Great White ’Stone: a silver prize can hidden in cases, paired with a puzzle-piece antler design printed on every standard can. Fans could build, swap, and brag about their “trophy” displays — extending engagement through the entire hunting season.

What happened:
Re-energized a classic program with a collectible, shareable twist — driving retailer excitement, social buzz, and deeper loyalty among Keystone Light’s hunting-minded drinkers.