What it is:
A national promotion that combined education, technology, and cause marketing to connect Wonder Bread with school-age families and teachers.

Why it mattered:
Wonder needed to re-engage tech-savvy moms and kids, inspiring them to see Wonder as relevant to today’s classroom lunch. A mission-driven approach helped position the brand as supportive of teachers and education.

What I did:
Developed the creative for a nomination-based program inviting families to recognize amazing teachers. Winners taught their classes from one of America’s “7 Wonders” via virtual field trips and received 25 tablets for their school. Each nomination also triggered a Wonder Bread donation to Teach for America.

What happened:
Reinforced Wonder Bread’s role as a supportive, education-minded brand, driving positive buzz, participation, and earned media in family channels.